Rural Revitalization, Brand Strengthening Agriculture China Agricultural Brand Selection Meeting, the No. 1 central document of 2021 comprehensively promotes rural revitalization, and the poverty alleviation has achieved phased results. The Rural Revitalization Bureau was officially established, marking the country's transition from targeted poverty alleviation to targeted agriculture support, with the purpose of creating a number of internationally competitive industrial bases and regional characteristic industry clusters. Under this background, the "Three Rural Selection" column was officially born, aiming to dig out outstanding enterprises in the "Three Rural" field, vigorously promote characteristic industries, improve the influence and awareness of agricultural quality products, support and promote the products with the concept of excellence to occupy a larger market share, gradually eliminate backward production models, create local agricultural product business cards, establish industry benchmarks, and promote local industries Development, to help the rural revitalization strategy from the perspective of development.

Jinhui Green Source Company mainly focuses on the development, production, and sales of healthy foods such as buckwheat and miscellaneous grains. It has two main brands, "Buckwheat Flavor" and "Jinhui Green Source",The company adheres to the corporate purpose of "creating value for consumers, building a platform for employees, and creating wealth for society", drives the economic development of Yangyuan, and creates a leading brand in the entire buckwheat industry chain.

     Tartary buckwheat is rich in bioactive ingredients such as tartary buckwheat flavonoids (rutin), dietary fiber, chlorophyll, magnesium, selenium, as well as various essential trace elements such as linoleic acid, linolenic acid, calcium, iron, zinc, and vitamins for the human body. Our company utilizes advanced assembly line equipment and processing techniques to maximize the preservation of the nutritional value of tartary buckwheat.
Tartary buckwheat is known as the "King of Five Grains" not only because it can fill the stomach, but also because sufficient nutrition is the "mysterious power" that tartary buckwheat is endowed with. Li Shizhen recorded in "Compendium of Materia Medica": "Tartary buckwheat has a bitter taste, a mild cold nature, can strengthen the intestines and stomach, nourish qi and strength, renew spirit, benefit the ears and eyes, and refine the impurities of the five internal organs.". In addition, literature such as "Qianjin Yaofang" and "Chinese Medicine Dictionary" also record that tartary buckwheat can calm the mind, activate qi and blood, lower qi and broaden the intestines, clear heat, swelling and wind pain, dispel accumulation and stagnation, clear the intestines, moisten the intestines, relieve constipation, cough, asthma, anti-inflammatory, anti allergic, heart strengthening, weight loss, beauty, etc.