In order to enhance the brand awareness and market competitiveness of high-quality agricultural products, accelerate the construction of regional public brands, and promote high-quality economic development in the region. On June 22, the Yangyuan County E-commerce Live Streaming to Promote Consumption and the 2024 Summer Shopping Festival held a grand opening ceremony at the Fur City Square in the county. County leaders such as County Mayor He Jingming and Deputy County Mayor Wu Yongjie attended the ceremony. Hebei Jinhui Green Source, as the sponsoring enterprise of this event, provided strong support for the event with its rich agricultural product resources and advanced e-commerce operation experience.

At the ceremony, County Magistrate He Jingming delivered an important speech. He emphasized that in recent years, we have adhered to making characteristic agriculture and animal husbandry one of the "four leading industries" in the county, continuously optimizing the industrial structure, cultivating and strengthening development advantages, cultivating and strengthening a group of agricultural leading enterprises, and achieving a magnificent transformation of traditional agriculture in Yangyuan County. The purpose of holding today's event is to continuously enhance the influence and market competitiveness of high-quality agricultural products in Yangyuan through government stage setting, corporate singing, e-commerce live streaming, and shopping festivals, so as to enable Yangyuan's characteristic products to go out of Yangyuan, reach the whole country, and reach thousands of households. I hope that all enterprises can seize the opportunity to carefully plan consumer promotion activities, create excellent brands, showcase unique features, and gather popularity, truly achieving the benefits for the masses, the benefits for businesses, and the rapid increase in consumption, making positive contributions to the high-quality development of the county's economy!

Subsequently, Sun Qian, Deputy General Manager of Hebei Jinhui Lvyuan, delivered a speech as a representative of the company. She said that e-commerce live streaming, as an emerging consumption method, is gradually changing our lifestyle habits. This shopping festival aims to leverage the power of e-commerce live streaming to promote the prosperity of the consumer market in Yangyuan County, build a high-quality platform for merchants to showcase and sell products, and also bring more convenient and affordable shopping experiences to consumers. I hope that merchants can take advantage of this opportunity to fully leverage the advantages of e-commerce live streaming and promote their products to more people.

At the event site, the Hebei Jinhui Green Source Exhibition Area offers a wide variety of buckwheat products, including tartary buckwheat rice, tartary buckwheat tea, buckwheat noodles, buckwheat pillows, and tartary buckwheat cereals. These products not only have excellent quality, but also have exquisite packaging, fully showcasing the high quality and brand image of Hebei Jinhui Green Source products, attracting a large number of consumers to purchase.

Everyone expressed that they will continue to pay attention to and support the agricultural products in Yangyuan County in the future, and also look forward to more opportunities to participate in such activities, enjoy more shopping fun and affordability.

Hebei Jinhui Green Source will continue to adhere to the concept of "quality first, honest operation", continuously improve the quality and service level of agricultural products, and provide consumers with more high-quality, healthy, and delicious agricultural products. At the same time, the company will actively explore new paths for the development of e-commerce, strengthen cooperation and communication with all parties, and jointly promote the prosperity and development of the e-commerce industry.